UX Designer, Researcher and Storyteller
Introduction
Landing page - GoCredit Bank
The name "GoCredit" suggests speed and accessibility, aligning with the card’s instant digital access and fast approval process. The “Go” in the name reinforces action, encouraging users to apply immediately — tying directly to the landing page’s CTA-driven structure
Why "GoCredit Bank" Instead of an Existing Bank?
Using a made-up brand allowed me to design without constraints imposed by existing brand guidelines, logos, or legacy design systems. This freedom let me build a landing page with a fresh, modern identity, perfectly tailored to the product’s features and target audience..
Design Summary
Screen Dimensions
The landing page is designed with a 1440px width to align with standard desktop screen sizes.
The height is 5041px, ensuring enough space to showcase all features, CTAs, and visuals without feeling cluttered.
Color Scheme
The primary color used is Rich Gold (#99850D).
Why Rich Gold?
Gold represents luxury, exclusivity, and premium value, which aligns with the high-end nature of the credit card.
It evokes trust and financial success, reinforcing the brand’s credibility.
Used strategically in buttons, highlights, and accents to draw attention to key sections without overwhelming the user.
Layout & Structure
Hero Section:
Engaging headline and a clear CTA ("Apply Now").
A sleek credit card mockup to create an aspirational and premium feel.
Key Features Section:
Highlights cashback benefits, gift vouchers, exclusive deals, and digital-first experience in a structured, visually appealing way.
Icons and contrast help users quickly grasp the advantages of the card.
Application Process Section:
Simple, 3-step process to make applying feel easy and approachable.
Inline form for instant action, keeping users engaged.
Trust & Social Proof Section:
User testimonials and trust badges (security, fast approval, 24/7 support) enhance credibility.
Footer:
Provides important links and partner logos for additional brand trust.
Landing page
Why Design Works
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The combination of rich gold and black creates a high-end and trustworthy experience.
Typography ensures readability, even on larger screens.
Visual hierarchy makes key information stand out without overwhelming the user.
The structured layout guides users seamlessly toward the CTA, encouraging them to apply.